Gap Finders: Tom Raviv from Milliways
Today's Gap Finder is Tom Raviv. Winifred Robinson finds out how he plans to change what we chew with his all-natural chewing gum brand.
Milliways began the moment Tom Raviv discovered that the gum he was chewing was made of plastic.
A reported 374 billion pieces of gum get chewed globally every year, the majority of which contains plastic and ends up on the pavement or in landfill - a statistic Tom is on a mission to change.
Since 2019, he's been refining a recipe using only natural ingredients to produce a chewing gum that is plant-based, plastic-free and completely biodegradable.
In todayβs episode of Gap Finders, Winifred finds out how Milliways went from being sold in modest quantities online to stocked in 6000 stores in the UK - all in just over two years. Tom tells us how he plans to transform the market and continue to take on the major chewing gum brands in a battle he describes as being βa bit like David and Goliath!β.
PRESENTER: WINIFRED ROBINSON
PRODUCER: JAMES LEESLEY
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- Thu 17 Aug 2023 12:04ΒιΆΉΤΌΕΔ Radio 4
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