Main content
My plan for ITV
Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks.
Presenter: Ros Atkins
Producer: Helen Fitzhenry
Last on
Wed 7 Dec 2022
21:30
Βι¶ΉΤΌΕΔ Radio 4
More episodes
Previous
Broadcasts
- Wed 7 Dec 2022 16:30Βι¶ΉΤΌΕΔ Radio 4
- Wed 7 Dec 2022 21:30Βι¶ΉΤΌΕΔ Radio 4
Podcast
-
![]()
The Media Show
This is the programme about a revolution in media.
