Gap Finders: Joanna Jensen, Founder of Childs Farm
Our Gap Finder today is Joanna Jensen, the founder of Childs Farm, the award-winning baby and child toiletries brand.
Our Gap Finder today is Joanna Jensen, the Founder of Childs Farm, the award winning toiletries brand which makes products for babies and children with sensitive and eczema prone skin.
Joanna started the company at her kitchen table in 2010, because her two young daughters struggled with their skin, and she couldn't find products to help them.
Childs Farm is now the number 1 brand in the baby and child category, overtaking previous market leaders.
The company has recently been bought for Β£37million pounds by PZ Cussons, Joanna is still Executive Chairman and now hopes to expand the brand worldwide.
Joanna speaks to Felicity about the gap in the market she saw, how important it was to her to keep the brand affordable, as well as using high quality ingredients and being sustainable.
PRESENTER: FELICITY HANNAH
PRODUCER: LYDIA THOMAS
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Broadcast
- Thu 1 Dec 2022 12:04Βι¶ΉΤΌΕΔ Radio 4
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