Woke or Broke?
Is the trend for companies to voice opinions on political issues good for business? From Disney to the Halifax, companies are taking a stance, but at what cost? With Evan Davis.
From Disney to the Halifax bank, companies are increasingly willing to take a stance on everything. But what is driving this trend and will it continue? Ultimately isn't it the job of a business to make money for its shareholders and not get involved in politics and contentious social issues? Evan Davis and guests discuss.
GUESTS
Nina Bhatia, Executive Director, Strategy and Commercial Development, John Lewis Partnership
Ian Leslie, Journalist and Author of 'Conflicted'
Becky Willan, CEO and Co-founder, Given Agency
Nicola Kilner, CEO and Co-founder of Deciem
Producer: Julie Ball
Sound: James Beard
Editor: Jon Bithrey
Production Co-Ordinators: Siobhan Reed and Helena Warwick-Cross
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Broadcasts
- Thu 14 Jul 2022 20:30Βι¶ΉΤΌΕΔ Radio 4 FM
- Mon 18 Jul 2022 11:30Βι¶ΉΤΌΕΔ Radio 4
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The Bottom Line
The definitive business podcast from the Βι¶ΉΤΌΕΔ. Hosted by Evan Davis.
