The Advertising Trap
Digital advertising fuels the online economy, but is it all based on smoke and mirrors? Ed Butler investigates.
Digital advertising fuels the digital economy, but is it all based on smoke and mirrors?
Ed Butler investigates what some claim is a massive collective deception - a trillion dollar marketing pitch that simply does not deliver value to any of those paying for it. He asks, do online ads actually work, or could it be that some of the biggest names in global tech are founded on a false prospectus?
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Broadcasts
- Mon 13 Jun 2022 20:30Βι¶ΉΤΌΕΔ Radio 4
- Sun 19 Jun 2022 21:30Βι¶ΉΤΌΕΔ Radio 4
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Analysis
Programme examining the ideas and forces which shape public policy in Britain and abroad.
