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Today's guest is Aron Gelbard, the co-founder and chief executive of Bloom and Wild.

Born in France, Aron came to London with his family at the age of five. Coming from a family of entrepreneurs, he felt he, too, would one day find his niche in business. He studied modern languages at Oxford and then worked for several years at big corporate consultancy firms with retail and technology clients. He was particularly interested in e-commerce.

He started Bloom and Wild, an online flower delivery start up in 2013. In his first week, he made just seven deliveries. Nine years on, the business is one of the leading online flower deliveries companies in Europe. The company prides itself on high customer satisfaction and making and receiving flowers the joy that it should be.

Bloom and Wild is best known for making it possible to send flowers in well under a minute on a smartphone, and for delivering flowers through people鈥檚 letterboxes. The company recently acquired two other businesses, in Europe including Amsterdam based Bloomon and Paris-based Bergamotte.

We explore the ways in which Aron wanted to disrupt the flower delivery market and the hopes he has for the future following the company's massive growth.

Presenter: Winifred Robinson
Producer: Tara Holmes

(Photo: Aron Gelbard, Founder of Bloom and Wild. Credit: Tom Griffiths)