Gaming
The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
This week, Lord Sugar summons the candidates to the immersive entertainment complex Samsung KX in London. He reveals to them that for this week’s task they will be creating their own computer game. They will need to create a game demo along with a character, before pitching their concept to a panel of hugely successful games investors.
The task requires the teams to tackle this growing market and tap into trends. Half of the team oversee the branding of their new game, where a lack of attention to detail on one team leads to them getting a very frosty reception at their pitch. The other half of the team oversee the design of their game.
Both teams set their sights on the investors in the hope that their game will win them over. But mistakes and poor decisions mean investments are a struggle.
In the boardroom, Lord Sugar powers up, and for one candidate on the losing team it’s game over, as they are told, You’re fired!
Last on
Clips
-
![]()
Kathryn gets into character
Duration: 00:39
-
![]()
A clash of ideas
Duration: 00:47
Music Played
Timings (where shown) are from the start of the programme in hours and minutes
-
![]()
00:00Sergey Prokofiev
Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights
-
![]()
00:12Strauss
Perpetuum Mobile Op 257
-
![]()
00:34Fatboy Slim
Right Here, Right Now
-
![]()
00:34Fatboy Slim
Right Here, Right Now
Credits
| Role | Contributor |
|---|---|
| Participant | Lord Sugar |
| Participant | Karren Brady |
| Participant | Tim Campbell |
| Director | Sarah Carnie |
| Series Editor | Jo Bishop |
| Series Editor | Mark Wildash |
| Series Producer | Charlie McLean |
| Series Producer | Naomi Banat |
| Executive Producer | Paul Broadbent |
| Production Company | FremantleMedia |
Broadcasts
- Thu 3 Feb 2022 21:00
- Fri 4 Feb 2022 23:55Βι¶ΉΤΌΕΔ One except Northern Ireland & Northern Ireland HD
Could you be Lord Sugar’s next big investment?
Applications are now open for The Apprentice Series 20!
Meet the 2024 Candidates
Find out who's in the running as 18 new candidates compete for Lord Sugar's investment.