Sports broadcasters fight for our attention
Discovery on their Olympics coverage, plus a blockbuster new cricket tournament.
This is a packed summer of sport, from the Olympics and the Euros, to a new cricket competition called The Hundred on primetime Βι¶ΉΤΌΕΔ. But in the age of infinite choice, how can broadcasters make live sport more attractive than TikTok, Fortnite or the latest Netflix drama? And has the amount of money TV companies are prepared to pay for sport fallen during the pandemic?
Guests: Andrew Georgiou, President of Sports at Discovery; Sanjay Patel, Managing Director of The Hundred for the England and Wales Cricket Board; Bryan Henderson, Director of Cricket at Sky Sports; Minal Modha, Sports Analyst at Ampere Analysis.
Studio engineer: Bob Nettles
Producer: Hannah Sander
Presenter: Andrea Catherwood
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- Wed 28 Jul 2021 16:30Βι¶ΉΤΌΕΔ Radio 4
- Wed 28 Jul 2021 21:30Βι¶ΉΤΌΕΔ Radio 4
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The Media Show
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