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Business hype

From over promotion of products to consumers, to little white lies told by start-up companies to investors - can firms get off the ground without some form of hype?

Can new businesses survive without some form of hype or over-promotion? Or will consumer or investor disillusionment inevitably correct this? One recent example where hype came back to bite a company founder is that of the shared office space provider, WeWork. Its stock market valuation fell from $50bn to near bankruptcy over the course of a few weeks.

GUESTS

Brent Hoberman, serial entrepreneur and investor, chair and co-founder of Founders Factory and First Minute Capital
Kerry Baldwin, Managing Partner at IQ Capital,a venture capital investment firm
Rory Sutherland, Vice Chair of Ogilvy, the global advertising and marketing agency

Available now

28 minutes

Last on

Sat 14 Mar 2020 17:30
Βι¶ΉΤΌΕΔ Radio 4

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  • Thu 12 Mar 2020 20:30
    Βι¶ΉΤΌΕΔ Radio 4
  • Sat 14 Mar 2020 17:30
    Βι¶ΉΤΌΕΔ Radio 4

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    The definitive business podcast from the Βι¶ΉΤΌΕΔ. Hosted by Evan Davis.