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Michael Bierut on Ed Ruscha's OOF

Episode 9 of 30

Graphic designer Michael Bierut selects Ed Ruscha's large blue and yellow painting of the word OOF. Will the man who designed the Visa credit card symbol see three letters?

Art critic Alastair Sooke, in the company of some of the leading creatives of our age, continues his deep dive into the stunning works in the Museum of Modern Art's collection, whilst exploring what it really means β€œto see” art.

Today's edition features graphic designer Michael Bierut selects Ed Ruscha's large blue and yellow painting of the word "OOF". Will the man who designed the Visa credit card symbol see three letters?

Producer: Paul Kobrak

Main Image: Edward Ruscha, OOF, 1962 (reworked 1963). Oil on canvas, 71 1/2 x 67" (181.5 x 170.2 cm). Gift of Agnes Gund, the Louis and Bessie Adler Foundation, Inc., Robert and Meryl Meltzer, Jerry I. Speyer, Anna Marie and Robert F. Shapiro, Emily and Jerry Spiegel, an anonymous donor, and purchase, The Museum of Modern Art, New York, 256.1988. Β© 2019 Edward Ruscha

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14 minutes

Last on

Tue 2 Aug 2022 22:45
ΒιΆΉΤΌΕΔ Radio 3

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Broadcasts

  • Thu 24 Oct 2019 22:45
    ΒιΆΉΤΌΕΔ Radio 3
  • Tue 2 Aug 2022 22:45
    ΒιΆΉΤΌΕΔ Radio 3

View the works of art

View the works of art

See all of the works from the Museum of Modern Art selected by guests in this series.

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Podcast

  • The Way I See It

    Leading creative thinkers choose an artwork from MoMA and talk about how it inspires them.