5. Black
Wayne Hemingway explores the artistic, commercial and cultural impact of colour: Black. From 2017.
Designer Wayne Hemingway looks at five colours that have been at the centre of ownership and trademark battles, revealing the complex status of colours in our society - their artistic, commercial and cultural impact.
He explores our response to colour - whether it's the red soles of designer shoes, the blue strip of a football team or the purple of a chocolate bar wrapper.
He interviews those involved in branding, advertising and IP, as well as the psychologists, scientists , colour gurus, artists and those creating the colours of tomorrow using Nanotechnology.
Whether black is a colour is debatable.
Unlike colours which are created from the reflection of different wavelengths of light, black is created from the absorption of light.
Wayne tells the story of Vantablack - the blackest black created which, unlike other blacks, absorbs all but a tiny (less than 0.04%) of light. Anish Kapoor has bought exclusive rights to the black.
Wayne concludes the series by questioning the rights of colour ownership.
Producer: Sara Parker
A Juniper production for Βι¶ΉΤΌΕΔ Radio 4, first broadcast 4 in April 2017.
Last on
More episodes
Previous
Next
You are at the last episode
Broadcasts
- Fri 14 Apr 2017 13:45Βι¶ΉΤΌΕΔ Radio 4
- Wed 11 Oct 2017 09:30Βι¶ΉΤΌΕΔ Radio 4
- Fri 24 May 2024 09:30Βι¶ΉΤΌΕΔ Radio 4 Extra
How companies use colour to sell to us
Colour affects us psychologically and emotionally, which is why it's harnessed by brands.