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Farming Today This Week: Farming and Food Marketing

Food marketing - Charlotte Smith asks producers and a retailer whether it's the consumer who's leading changes in food consumption, the supermarkets, or the farmers themselves?

Who's leading the changes in food consumption? Charlotte Smith asks producers and a retailer who's most influential - the consumer, the supermarkets, or the farmers themselves?

She asks what food promotion involves, and the extent to which British consumers can trust the labels on the food we buy.

Around the table with Charlotte are Waitrose's Farming Manager, Duncan Sinclair; farmer and CEO of the Soil Association, Helen Browning; beef producer James Flower of Field and Flower who sells directly to the public, and Philip Clarke of Farmers' Weekly.

Presented by Charlotte Smith and produced by Mark Smalley.

27 minutes

Broadcast

  • Sat 5 Nov 2016 06:30

Podcast