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Scotland the Brand

Gillian Sharpe takes a look at Scotland The Brand. She talks to companies who export goods about whether the 'Scottish label' makes a difference. And she looks at what brings visitors to Scotland and how the marketing message has changed over the years.

28 minutes

Last on

Sun 6 Mar 2016 07:30

Broadcasts

  • Sat 5 Mar 2016 06:00
  • Sun 6 Mar 2016 07:30

Βι¶ΉΤΌΕΔ News: Business Scotland

Βι¶ΉΤΌΕΔ Business News: breaking personal finance, company, financial and economic news

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