Inventing Brand Names
Michael Rosen and Laura Wright look into how new commercial brand names are invented, with Greg Rowland, the semiotician who came up with the name of a new perfume for Calvin Klein.
Michael Rosen & Dr Laura Wright look into how new commercial brand names are invented, with Greg Rowland, the semiotician who came up with the name of a new perfume for Calvin Klein. Which words and sounds work, and which don't, and why? Professor Will Leben talks about how his company came up with the name Blackberry, and the uses of sound symbolism.
Producer Beth O'Dea.
Last on
More episodes
Previous
Next
Broadcasts
- Tue 6 Oct 2015 16:00ΒιΆΉΤΌΕΔ Radio 4
- Mon 12 Oct 2015 23:00ΒιΆΉΤΌΕΔ Radio 4
From blunk to brickfielder: our wonderful words for weather
Exploring creative descriptions for wind, rainfall and sunny spells from around the world
Digital body language β how to communicate better online
We need to find new ways of talking to each other βvirtuallyβ.
Coinages that changed the world β and some that tried to...
Exploring the hidden histories of obscure words, and common buzz phrases.
Ittibitium, borborygmus, and Ba humbugi β 14 wonderful science words youβve never heard of
Michael Rosen puts the language of science under the microscope.
Download this programme
Subscribe to this programme or download individual episodes.
Keywords for Our Time
Series of programmes examining key phrases in public debate.
Smiley face: Seven things you didn't know about emoji
Some facts about emoji - possibly the world's first truly global form of communication.
The funny words that kids invent
Have a look at some of the fantastic words that children invent and reimagine.
Podcast
-
![]()
Word of Mouth
Series exploring the world of words and the ways in which we use them
