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Price Conscious

Manufacturers were banned by law from fixing retail prices 50 years ago, ushering in a revolution in British retailing. So what do prices mean now? How are they set and how much are we prepared to pay for things? Peter Day finds out.

Available now

30 minutes

Last on

Sun 18 May 2014 21:30

Contributors to this programme

Steve Smith

founder Poundland, Estates DIrect

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Bryan Roberts

Kantar Retail

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Patrick Barwise

Emeritus Professor of Management and Marketing , London Business School

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Robert Polet

Former CEO and Chairman, Gucci Group

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Nancy Puccinelli

Professor and fellow in consumer marketing at Said Business School , Oxford.

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Paul Dillon

Head of Travel and Transportation practice, Accenture, UK and Ireland

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Broadcasts

  • Thu 15 May 2014 20:30
  • Sun 18 May 2014 21:30

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