Luke Johnson on The Magic of Thinking Big
Entrepreneur Luke Johnson celebrates the simple but powerful messages of the classic self-help book The Magic of Thinking Big by David J Schwartz.
Serial entrepreneur Luke Johnson celebrates the simple but powerful messages of the self-help classic, "The Magic of Thinking Big" by David J Schwartz." "His book is not great literature," he admits. "Indeed, it is popular psychology at its most obvious." However, Johnson defends its power as "basic but also profound" - and it has influenced his huge success with a series of household name businesses.
Producer: Smita Patel.
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- Fri 24 Jan 2014 22:45Βι¶ΉΤΌΕΔ Radio 3
- Fri 24 Oct 2014 22:45Βι¶ΉΤΌΕΔ Radio 3
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