麻豆约拍

For some people setting up your own food business could be a dream come true. But what about the reality of it all? From coming up with an idea how do you develop and market your product? In this economic climate are there alternatives ways of funding your great idea if traditional methods of backing aren't available?

In his early 20's Ross Brown and his business partner set up Lov Sushi. A company taking the traditions of sushi and giving it a local, seasonal and Scottish twist.

Elaine Mason talks about her experiences of crowd sourcing finances to expand her business when her hopes of support from the bank dwindled.

Anja Baak describes how starting up your own food business takes over your whole life and talks about the challenges of juggling the school run with creating award-winning chorizo.

While food events co-ordinator Aoife Behan describes how the impact of social media has changed the playing field for food promoters.