The World of Sport
Evan Davis meets three of the sport sector's top business brains and hears how they reinvented Formula 1, snooker, darts and cricket, taking them to new and bigger audiences.
Evan Davis meets three of the sport sector's top business brains and gets them to share their stories of reinvention and the secrets of their industry. Evans hears from the darts, snooker and boxing promoter, Barry Hearn, who is also chairman of Leyton Orient and creator of the televised fishing contest, Fishomania. Former Formula 1 boss Max Mosley gives the inside story on how his sport became a hit in the Far East. And former managing director of IMG India explains how the Indian Premier League turned cricket into a showbiz sporting sensation.
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Evan Davis
Barry Hearn
Max Mosley
Tim Wright
Broadcasts
- Thu 25 Oct 2012 20:30Βι¶ΉΤΌΕΔ Radio 4
- Sat 27 Oct 2012 17:30Βι¶ΉΤΌΕΔ Radio 4
- Sun 28 Oct 2012 05:32Βι¶ΉΤΌΕΔ World Service Online
Podcast
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The Bottom Line
The definitive business podcast from the Βι¶ΉΤΌΕΔ. Hosted by Evan Davis.