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29/08/2012

An advert claiming 'Red Tractor Pork is High Welfare Pork' has been banned by the ASA. The British pig industry argues that the decision was based on a technicality.

An ad campaign claiming 'Red Tractor Pork is High Welfare Pork' has been banned by the Advertising Standards Authority. The British Pig Executive, which represents the industry, argues the decision was based on a technicality and doesn't reflect badly on Red Tractor standards. Also in the programme: we continue our examination of the role co-operatives could play in the future of UK farming, and we find out about the golden wheat from Shropshire which will be on the Paralympic winners' podium.

Presenter: Georgina Windsor
Producer: Sarah Swadling.

14 minutes

Last on

Wed 29 Aug 2012 05:45

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  • Wed 29 Aug 2012 05:45

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