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19/08/2011

Why ice cream's luxury status is threatening the viability of some of its makers, and how directory enquiries is worrying small businesses. With Peter White.

The directory enquiry service that doesn't just give you the telephone number of the business you asked for but insists on telling you about the special offers of their biggest competitors. Small businesses say their customers are being intercepted so is this latest form of advertising fair game?

With the first competitive events taking place at the Olympic Park this week, we hear what's been learnt so far from test events ahead of London 2012.

The ice cream makers who want a tax break saying their produce's luxury status is threatening their future

And why tour guides dressed as gladiators at one of Italy's most popular landmarks have been arrested by police for intimidation.

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57 minutes

Last on

Fri 19 Aug 2011 12:00
Βι¶ΉΤΌΕΔ Radio 4 FM

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Chapters

  • Telephone Advertising

    Callers who ring directory enquiry services and ask for the telephone numbers of small businesses are being offered the contact details of their biggest competitors.

    Duration: 10:29

  • Rural Rail

    Passenger numbers on some small rural rail lines have almost doubled in the last few years. Why?

    Duration: 07:07

  • Amusement Arcades

    Troubled times for amusement arcades as some are forced out of business and others brace themselves to pay more tax on their takings.

    Duration: 09:44

  • Olympic Trials

    The first two competitive events on the Olympic Park are taking place this week. We find out how the testing of the Olympic locations are going so far.

    Duration: 06:27

  • Ice Cream

    One of life's little luxuries or a daily essential? We report on a bid by the UK's beleaguered ice cream makers and sellers to get VAT lifted on the nations favourite treat.

    Duration: 05:16

  • Caring Too Much

    The actor Julie Fernandez on what makes it so difficult for people with disabilities to fly the nest.

    Duration: 06:46

  • Gladiator Cartel

    Gladiator tour guides at one of Italy's most popular landmarks have been arrested by police for intimidating the competition.

    Duration: 05:31

Broadcast

  • Fri 19 Aug 2011 12:00
    Βι¶ΉΤΌΕΔ Radio 4 FM

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