Mobile Phone Application
Business-based reality show. Lord Sugar challenges the teams to think big and go global as they design, launch and promote a new mobile phone application.
An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application.
In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads.
With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.
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Clips
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Comedy Cul-De-Sac
Duration: 00:44
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An App Flap
Duration: 01:29
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The Second Firing
Duration: 02:57
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Next time
Duration: 00:35
Credits
| Role | Contributor |
|---|---|
| Participant | Lord Sugar |
| Participant | Lord Sugar |
| Participant | Lord Sugar |
| Participant | Nick Hewer |
| Participant | Nick Hewer |
| Participant | Nick Hewer |
| Participant | Karren Brady |
| Participant | Karren Brady |
| Participant | Karren Brady |
| Executive Producer | Michele Kurland |
| Executive Producer | Michele Kurland |
| Executive Producer | Michele Kurland |
| Series Editor | Mark Saben |
Broadcasts
- Wed 11 May 2011 21:00
Thu 12 May 2011 19:00Βι¶ΉΤΌΕΔ HD & Βι¶ΉΤΌΕΔ Three
Fri 13 May 2011 04:20- Tue 17 May 2011 01:20Βι¶ΉΤΌΕΔ One except Scotland & Wales
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