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Fashion

Evan Davis asks his guests from the world of fashion and clothing whether normal business rules apply. Who is in charge - rational corporate executives, or prima donna designers?

The view from the top of business, presented by Evan Davis. The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Evan's guests are all top executives from the world of fashion and clothing. They discuss whether normal business rules apply in their world. They also get down to the nitty gritty of the business itself - who makes the money and how do they set the prices?

The panel also talks about marketing, and the role of PR in getting their products noticed.

Evan is joined in the studio by Jane Sheperdson, chief executive of Whistles; Simon Berwin, managing director of Berwin & Berwin; Kim Winser, fashion and retail expert with private equity group 3i.

Producer: Ben Crighton.

Available now

30 minutes

Last on

Mon 4 Apr 2011 02:32
Βι¶ΉΤΌΕΔ World Service Online

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Broadcasts

  • Thu 24 Mar 2011 20:30
    Βι¶ΉΤΌΕΔ Radio 4
  • Sat 26 Mar 2011 17:30
    Βι¶ΉΤΌΕΔ Radio 4
  • Sat 2 Apr 2011 19:32
    Βι¶ΉΤΌΕΔ World Service Online
  • Sun 3 Apr 2011 07:32
    Βι¶ΉΤΌΕΔ World Service Online
  • Sun 3 Apr 2011 12:32
    Βι¶ΉΤΌΕΔ World Service Online
  • Mon 4 Apr 2011 02:32
    Βι¶ΉΤΌΕΔ World Service Online

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