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Back on the Road
The US auto industry has just emerged from the biggest slump in its history. Ford chief executive Alan Mulally tells Peter Day how he has changed the way the company works.
BACK ON THE ROAD
The United States auto industry has just limped through the biggest industrial car crash in history. The Ford Motor Company has an industry outsider, Alan Mulally, at the helm as its new chief executive. He tells Peter Day how he changed the way Ford works and it is now back in the business of selling cars.
Producer: Caroline Bayley.
Last on
Sun 2 Jan 2011
21:30
Βι¶ΉΤΌΕΔ Radio 4
Broadcasts
- Thu 30 Dec 2010 20:30Βι¶ΉΤΌΕΔ Radio 4
- Sun 2 Jan 2011 21:30Βι¶ΉΤΌΕΔ Radio 4
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