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07/10/2010

Evan Davis and guests navigate some of the new media routes into a consumer's consciousness. They also discuss whether it's better to be optimistic in business, or realistic.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan and a panel of guests from the worlds of advertising, branding and lifestyle management discuss viral videos, social networking and some of the other methods companies now employ to reach out to their customers.

The panel also discusses positive thinking. Is better to be optimistic in business, or realistic?

Evan is joined in the studio by Alex Cheatle, chief executive of the lifestyle management company Ten Group; Jasmine Montgomery, co-founder of branding consultancy Seven Brands; Robin Wight, president of communications group Engine.

Producer: Ben Crighton.

Available now

30 minutes

Last on

Wed 13 Oct 2010 04:32
Βι¶ΉΤΌΕΔ World Service Online

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30/09/2010

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14/10/2010

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Clips

See all clips from 07/10/2010 (3)

Broadcasts

  • Thu 7 Oct 2010 20:30
    Βι¶ΉΤΌΕΔ Radio 4
  • Sat 9 Oct 2010 17:30
    Βι¶ΉΤΌΕΔ Radio 4
  • Tue 12 Oct 2010 12:32
    Βι¶ΉΤΌΕΔ World Service Online
  • Tue 12 Oct 2010 16:32
    Βι¶ΉΤΌΕΔ World Service Online
  • Wed 13 Oct 2010 00:32
    Βι¶ΉΤΌΕΔ World Service Online
  • Wed 13 Oct 2010 04:32
    Βι¶ΉΤΌΕΔ World Service Online

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