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23/09/2010

Evan Davis and guests discuss whether the world economy can flourish even if the US does not. And sponsorship - how companies decide which events to back, and how much to spend.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan Davis is joined by a panel of chief executives to discuss the US economy. There was concern over the summer that the world's economic powerhouse could be about to enter a double-dip recession, dragging rest of the world down with it. Those fears might may have now subsided, so how is the US economy actually faring? And can the rest of the world thrive without a booming America? The panel also discusses sponsorship - how companies decide which events to back, and how much to spend.

Evan is joined in the studio by Nani Beccalli-Falco, President and Chief Executive of GE International; Trevor Matthews, Chief Executive of Friends Provident; Mike Lynch, founder and Chief Executive of Autonomy.

Available now

28 minutes

Last on

Wed 29 Sep 2010 04:32

Broadcasts

  • Thu 23 Sep 2010 20:30
  • Sat 25 Sep 2010 17:30
  • Tue 28 Sep 2010 12:32
  • Tue 28 Sep 2010 16:32
  • Wed 29 Sep 2010 00:32
  • Wed 29 Sep 2010 04:32

Podcast