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Βι¶ΉΤΌΕΔboy and Ju-Ju Revisits

Mary visits two shops she helped in the last series - Ju-Ju, a Brighton based fashion boutique, and Doncaster-based shop Βι¶ΉΤΌΕΔboy, renamed Seen.

Mary visits two shops she helped put on the right track in the last series - Brighton's Ju-Ju and Doncaster's Seen.

Tim Price and Soly Daneshmand's Brighton-based fashion boutique had completely lost its way and was haemorrhaging money. Although it was a unique shop in a great location it had no customers, and the trendy student crowd who should have been shopping at Ju-Ju had deserted them. The 'fashion rebel' tribe is a difficult market to crack but, with Mary's guidance, Ju-Ju soon had them back through the door. But are they still coming? Did Tim and Soly follow her advice and strive to keep ahead of the fashion game?

Mary also returns to Doncaster-based shop Βι¶ΉΤΌΕΔboy, which she had renamed Seen as part of her strategy when she first visited last year. The shop had been struggling in the face of stiff competition from a new shopping centre that had opened in the town. But owner Cath Taylor had also lost sight of her customer and was not offering what the 'disciples of Beckham' tribe were after. Cath was a quick and eager learner who embraced Mary's ideas, but boyfriend Jock - who ran the upstairs men's fashion floor - took more convincing. Seen had a very successful relaunch but, once Mary had left, did the owners ignore her advice and revert back to their old habits?

59 minutes

Last on

Fri 1 Aug 2008 00:25

Credits

Role Contributor
Presenter Mary Portas
Producer Michael Jochnowitz
Series Producer Martyn Smith
Executive Producer Becky Clarke

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