Â鶹ԼÅÄ

The Â鶹ԼÅÄ has published the results of a range of measures for the first time today that show public perceptions of quality on the Â鶹ԼÅÄ are at their highest for many years.

The results, taken from independent research commissioned by the Â鶹ԼÅÄ, will be published quarterly, and include the audience Appreciation Index (AI) – a score out of 100 given to Â鶹ԼÅÄ services by an independently run panel of 20,000 people. The panel has been running for five years but the results have not been published until now.

The results indicate that for radio, television and online, scores are at an all-time high, with all television channels scoring more than 80 and all major radio networks scoring 77 or above.

As well as the AI measurement, the Â鶹ԼÅÄ has also asked audiences whether they view programmes and services across the Â鶹ԼÅÄ as distinctive. The results here again show the Â鶹ԼÅÄ is performing well.

James Holden, Head of Audiences at the Â鶹ԼÅÄ, says: "Audiences are at the heart of everything we do at the Â鶹ԼÅÄ, so it is very encouraging to see our services performing so strongly in the opinion of our audience. 97% of people in the UK use a Â鶹ԼÅÄ service every week and it is really important that we understand whether they think what they get from us is both high quality and distinctive. We are constantly striving to meet our audiences' naturally high expectations but these results show a very positive story across the board."

Adrian Ruth, Controller Performance for Â鶹ԼÅÄ, says: "It is encouraging to see that Â鶹ԼÅÄ channels such as Â鶹ԼÅÄ One, with the range of programmes available to a wide audience, continues to record high AI and strong distinctiveness scores despite the level of choice on offer to licence fee payers."

Results for January – March 2011 include:

Appreciation index – AI

All Â鶹ԼÅÄ TV    82	All Â鶹ԼÅÄ Radio           80
Â鶹ԼÅÄ One       81	Radio 1       78
Â鶹ԼÅÄ Two       83	Radio 2                      81
Â鶹ԼÅÄ Three     84	Radio 3                      83
Â鶹ԼÅÄ Four       85	Radio 4                      80
Â鶹ԼÅÄ HD         85	Radio 5 Live              77

Distinctiveness

All Â鶹ԼÅÄ TV    69%  Â	All Â鶹ԼÅÄ Radio           73%
Â鶹ԼÅÄ One       65%	Radio 1                      73%
Â鶹ԼÅÄ Two       74%	Radio 2                      75%
Â鶹ԼÅÄ Three     74%	Radio 3                      75%
Â鶹ԼÅÄ Four       81%	Radio 4                      76%
Â鶹ԼÅÄ HD         81%	Radio 5 Live              63%

Notes to Editors

Â鶹ԼÅÄ Press Office