Βι¶ΉΤΌΕΔ

The Βι¶ΉΤΌΕΔ has today published its Live +7 audience data for March 2011. The new data reveals strong performances for programmes with an educational core with RTS double winner Professor Brian Cox and new face Guy Martin proving hugely popular with Βι¶ΉΤΌΕΔ audiences.

The new Live +7 information measures the total audience consuming content across all platforms, including live, recordings, narrative repeats, Βι¶ΉΤΌΕΔ iPlayer and HD for seven days after transmission. The system makes extensive use of BARB data and collates these ratings relating to a particular programme or episode alongside Βι¶ΉΤΌΕΔ iPlayer stats.

Highlights* from the latest set of Live +7 figures for March show the following programmes increased their audience as follows:

The Boat That Guy Built (Βι¶ΉΤΌΕΔ One 09.03.11) up 92% to 7.7m
Wonders Of The Universe (Βι¶ΉΤΌΕΔ Two 06.03.11) up 77% to 6.4m
Junior Doctors (Βι¶ΉΤΌΕΔ Three 29.03.11) up 235% to 3.6m
Mrs Brown's Boys (Βι¶ΉΤΌΕΔ One 28.03.11) up 62% to 4.6m
Agony & Ecstasy: A Year With The National Ballet (Βι¶ΉΤΌΕΔ Four 22.03.11) up 172% to 1m

David Bunker, Head of Audience Research, Βι¶ΉΤΌΕΔ Vision said "Whether it is learning about industrial age Britain in Βι¶ΉΤΌΕΔ One's The Boat That Guy Built or life on the wards on Βι¶ΉΤΌΕΔ Three's Junior Doctors, this month, audiences seem to be finding the informative popular and the popular informative."

Notes to Editors

Further information about Live+7 can be found on this earlier release: Βι¶ΉΤΌΕΔ reveals significant audience increases with new Live +7 figures for January and February's television programmes.

A full table showing the top 10 programmes by channel in volume and percentage increase is available.

JP