Βι¶ΉΤΌΕΔ

The Βι¶ΉΤΌΕΔ is to reshape Βι¶ΉΤΌΕΔ Online by 2013 to deliver its public service mission in the digital age.

The reorganisation will mean the service licence budget for Βι¶ΉΤΌΕΔ Online is reduced by a quarter. It will also require the closure of up to 360 posts.

The new plans, which set a much clearer digital agenda for the Βι¶ΉΤΌΕΔ, are the first step in the delivery of the Βι¶ΉΤΌΕΔ's strategy, Putting Quality First.

The changes, which have been approved by the Βι¶ΉΤΌΕΔ Trust, will deliver:

• A better quality service based on the Βι¶ΉΤΌΕΔ's five editorial priorities
• A 25% reduction in service licence budget and a halving of the number of Top Level Domains
• Commitments and clarity on what the Βι¶ΉΤΌΕΔ will and will not do online
• A pledge to engage with industry twice a year about its plans
• Action to double the number of referrals to external websites by 2013/14 to around 22m each month

Under one unified strategy, Βι¶ΉΤΌΕΔ Online will be transformed into 10 distinctive products: News, Sport, Weather, CBeebies, CΒι¶ΉΤΌΕΔ, Knowledge & Learning, Radio & Music, TV & iPlayer, Βι¶ΉΤΌΕΔpage and Search. Each of them will share common technical features such as consistent design, improved navigation, and the ability for licence fee payers to personalise and access them across a range of devices, from computers and mobiles to tablets and TVs.

To deliver the new Βι¶ΉΤΌΕΔ Online, the Βι¶ΉΤΌΕΔ will implement new ways of working around product management, including enhanced collaboration between teams from editorial, technical, design and audience research.

Βι¶ΉΤΌΕΔ Director-General Mark Thompson said: "Βι¶ΉΤΌΕΔ Online lies at the heart of the Βι¶ΉΤΌΕΔ's digital future. As in television and radio, licence fee payers look to the Βι¶ΉΤΌΕΔ to inform, educate and entertain them online. As digital technologies advance, internet delivery of content becomes more important and more profound in our lives.

"Βι¶ΉΤΌΕΔ Online is a huge success, but our vast portfolio of websites means we sometimes fall short of expectation. A refocusing on our editorial priorities, a commitment to the highest quality standards, and a more streamlined and collegiate way of working will help us transform Βι¶ΉΤΌΕΔ Online for the future.

"I know that these changes will be painful for affected staff. But I firmly believe that they are right for the Βι¶ΉΤΌΕΔ at this time."

The Βι¶ΉΤΌΕΔ is also announcing a reduction in scale and scope of the website and is spelling out areas of refocus, closures and reductions, along with clarity on areas Βι¶ΉΤΌΕΔ Online will not cover at all.

Editorial focus of the new Βι¶ΉΤΌΕΔ Online:

• High quality news focused on up-to-the-minute news updates backed up by rich multimedia content from correspondents across the UK and the world
• Βι¶ΉΤΌΕΔ News Entertainment & Arts section will have more culture and arts coverage
• Dynamic 'editions' of Βι¶ΉΤΌΕΔ Online for each Nation that reflect the interests of the audience
• Clearer focus of local sites on news, sport, weather and travel
• Sport will focus on fast, reliable and in-depth news and dynamic coverage of the best live events that bring the nation together
• Safe, creative spaces for children
• A single merged offer in Knowledge & Learning, making the most of Βι¶ΉΤΌΕΔ content, from science to literacy, arts to maths – for adults pursuing a passion or brushing up a basic skill, and for children learning at home and school
• Radio will focus on live output, and the discovery of new music as played and recommended by Βι¶ΉΤΌΕΔ DJs and iconic musicians
• Βι¶ΉΤΌΕΔ iPlayer will be reshaped into a unified television offer, bringing together TV channels, programme information and live and on-demand content
• Selected archive content will be featured in TV & iPlayer and Radio & Music

The Βι¶ΉΤΌΕΔ is announcing a set of closures and reductions as follows:

• The closure of half of the 400 Top Level Domains (with 180 closing ahead of schedule later this year)
• The replacement of the majority of programme websites with automated content
• The automation of bespoke digital radio sites 1Xtra, 5 Live Sports Extra, 6 Music and Radio 7
• The closure of RAW, Blast, Switch, Video Nation and the disposal of h2g2
• The removal of non-News features content from Local sites
• A substantial reduction in showbusiness news on the News website
• Fewer News blogs, with more focus on the updates from leading editors and correspondents
• A reduction in the overall amount of Sports news and live sport
• Stand-alone forums, communities and message boards and blogs to be reduced and replaced with integrated social tools
• The closure of the 606 community site and the closure of the Βι¶ΉΤΌΕΔ iPlayer message board

Βι¶ΉΤΌΕΔ Online will not:

• Launch its own social network
• Offer specialist news content for specialist audiences
• Publish local listings
• Develop encyclopaedic propositions in Knowledge
• Provide continuing professional development materials for teachers or a managed learning environment for schools
• Become a video-on-demand aggregator in Βι¶ΉΤΌΕΔ iPlayer, although it will link to other on-demand providers
• Produce online-only music sessions
• Offer track-by-track music streaming
• Invest in exclusive online sports rights

The Βι¶ΉΤΌΕΔ Online service licence budget will be reduced by Β£34m from Β£137m today to Β£103m by 2013/14 (see note 1). As a result, there will be up to 360 proposed post closures which will be phased in over the next two years.

As announced by the Βι¶ΉΤΌΕΔ Trust in December last year, Βι¶ΉΤΌΕΔ Online's three-year strategy and business plan will be reviewed annually by the Βι¶ΉΤΌΕΔ Trust. In addition, Βι¶ΉΤΌΕΔ Online will engage with industry twice a year about its plans.

Notes to Editors

1. Financial: The 25% reduction (Β£34m) in the Βι¶ΉΤΌΕΔ Online service licence budget by 2013/14 is a part of the Βι¶ΉΤΌΕΔ's recently stated cost-cutting measures to deliver 20% savings as a result of the recent Licence Fee settlement, delivered early.

2. Management of Βι¶ΉΤΌΕΔ Online: The Online Direction Group (ODG), which is chaired by the Director of Future Media & Technology Erik Huggers, is responsible for ensuring that Βι¶ΉΤΌΕΔ Online meets the terms of its service licence. ODG is responsible for setting the editorial strategy for Βι¶ΉΤΌΕΔ Online, with Roly Keating, Director of Archive Content, acting as editorial lead on behalf of the Group, while Andy Conroy, General Manager for Βι¶ΉΤΌΕΔ Online, has operational management responsibility for the service. From 1 March, Ralph Rivera will assume the chairmanship of ODG following his appointment as Director of Future Media with a seat on the Βι¶ΉΤΌΕΔ's Executive Board. This follows a reorganisation of FM&T, announced last week, in the wake of Erik Huggers' departure at the end of February.

Βι¶ΉΤΌΕΔ Press Office