Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ World Service expanded its reach on new platforms last year in the face of a dramatic drop in global shortwave listening trends, according to the Βι¶ΉΤΌΕΔ World Service Annual Review for 2009/10, published today (5 July).

The Review provides information about Βι¶ΉΤΌΕΔ World Service's performance during a year of major news events such as the earthquake in Haiti and the elections in Iran and Afghanistan.

During the year, Βι¶ΉΤΌΕΔ World Service attracted around 9 million new viewers to its television, online and mobile services, in addition to new listeners to Βι¶ΉΤΌΕΔ radio programmes through local FM and medium wave radio partner stations in a number of countries.

This increase came despite a loss of 20 million short wave radio listeners during the year, reflecting the increasing global decline in short wave listening.

Overall, Βι¶ΉΤΌΕΔ World Service drew a weekly multimedia audience of 180 million across television, radio, online and mobiles – an eight million decline from the previous year.

In his foreword, Βι¶ΉΤΌΕΔ World Service Director Peter Horrocks said: "The headline figures only tell part of the story. The strategic move into Arabic and Persian television channels has been vindicated."

The estimated Βι¶ΉΤΌΕΔ Arabic television audience was up 3.5 million, making it the largest Βι¶ΉΤΌΕΔ's largest language service with an audience of 22 million across all platforms, while Βι¶ΉΤΌΕΔ Persian has an estimated 3.1 million viewers in Iran.

Commenting on the effectiveness of Βι¶ΉΤΌΕΔ World Service, he added: "We are only beginning to appreciate the full impact of our journalism on local media and even on the course of events."

He also cited the impact of citizen journalism on Βι¶ΉΤΌΕΔ World Service, especially during the disputed elections in Iran, when Βι¶ΉΤΌΕΔ Persian was receiving up to eight user-generated items a minute and traffic to its online site was up 155%: "Βι¶ΉΤΌΕΔ World Service will be a standard-setter in the new platforms and the new spaces, just as it has over the years in radio."

Other review highlights:

Online performance was up 39% to 7.3 million unique users.

Βι¶ΉΤΌΕΔ World Service launched 18 new mobile sites in 2009/10, attracting 4 million page impressions.

Independent research continues to indicate that Βι¶ΉΤΌΕΔ World Service's reputation for providing unbiased and objective news and information is stronger than that of any other international radio competitor in most markets surveyed.

Βι¶ΉΤΌΕΔ Global News – which includes Βι¶ΉΤΌΕΔ World Service, Βι¶ΉΤΌΕΔ World News television and the Βι¶ΉΤΌΕΔ's international news online services – had a record global weekly audience of over 241 million during 2009/10. Peter Horrocks became Director, Βι¶ΉΤΌΕΔ Global, News in February 2010.

Βι¶ΉΤΌΕΔ World Service's Grant-in-Aid funding during 2009/10 was Β£268m.

Notes to Editors

Βι¶ΉΤΌΕΔ World Service is an international multimedia broadcaster delivering 32 language and regional services, including: Albanian, Arabic, Azeri, Bengali, Burmese, Cantonese, English, English for Africa, English for the Caribbean, French for Africa, Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Africa, Portuguese for Brazil, Russian, Serbian, Sinhala, Somali, Spanish for Latin America, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek, and Vietnamese.

It uses multiple platforms to reach its weekly audience of 180 million globally, including shortwave, AM, FM, digital satellite and cable channels.

Its news sites, which received 7.3 million weekly visitors in March 2010, include audio and video content and offer opportunities to join the global debate.

It has around 2,000 partner radio stations which take Βι¶ΉΤΌΕΔ content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices.

For more information, visit bbcworldservice.com.

For a weekly alert about Βι¶ΉΤΌΕΔ World Service programmes, sign up for the Βι¶ΉΤΌΕΔ World Agenda e-guide at bbcworldservice.com/eguide. .

Βι¶ΉΤΌΕΔ World Service International Publicity