Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ Three gives election advice to 16-34 year olds in two short trails fronted by the Βι¶ΉΤΌΕΔ Business Editor Robert Peston.

Made by the Βι¶ΉΤΌΕΔ's Current Affairs team, the first 30-second film reminds Βι¶ΉΤΌΕΔ Three viewers that they must register if they want to vote in the upcoming General Election and Peston explains how to go about it.

The trail will be shown on the channel for the first time this week.

In the second 60-second film Peston explains how to vote and this will be shown closer to the election this year.

Robert Peston says: "With the economy in such a delicate state, the forthcoming General Election may be the most important in decades. So registering to vote is more important than ever."

Danny Cohen, Controller, Βι¶ΉΤΌΕΔ Three, adds: "We want to do everything we can to make sure young people know their voting options.

"Robert Peston is passionate about education and young people and he felt like the perfect person to front these short films."

Research for the Βι¶ΉΤΌΕΔ suggests that young people are keen to have more information about elections and voting and Βι¶ΉΤΌΕΔ Three reaches this audience.

Robert Peston is also fronting six short films shot exclusively for Βι¶ΉΤΌΕΔ Three online called Peston On Money in which he aims to explain how we got into the biggest financial disaster in half a century and what you need to know to protect yourself.

PR