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Press Releases
Βι¶ΉΤΌΕΔ management statement: Βι¶ΉΤΌΕΔ Trust finding and conclusion on Sports Personality Of The Year 2007
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The Βι¶ΉΤΌΕΔ management today issued a press statement following publication of the Βι¶ΉΤΌΕΔ Trust finding and conclusion on a fair trading and editorial appeal on Βι¶ΉΤΌΕΔ Sports Personality Of The Year 2007.
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The statement reads:
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"The Βι¶ΉΤΌΕΔ Executive will act on the findings of the Βι¶ΉΤΌΕΔ Trust in relation to Sports Personality Of The Year.
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"The Βι¶ΉΤΌΕΔ Executive will submit revised editorial guidelines to the Trust in October and will write to ITV and the Radio Centre as directed by the Trust.
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"The sponsorship website, which was suspended in March, will not be re-instated.
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"The complaints made by ITV and the Radio Centre prompted the management to consider the appropriateness of commercial sponsorship of Βι¶ΉΤΌΕΔ on-air events in relation to changing market conditions.
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"In the context of today's findings, the management of the Βι¶ΉΤΌΕΔ has reviewed its sponsorship policy and has concluded that it should no longer accept sponsorship from commercial bodies for any on-air Βι¶ΉΤΌΕΔ event.
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"This conclusion will be reflected in our revised guidelines which will be put to the Βι¶ΉΤΌΕΔ Trust in October for approval.
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"Existing arrangements will be honoured within the new guidelines, but they will not be renewed."
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Notes to Editors
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The new policy applies to licence-fee funded services and the Βι¶ΉΤΌΕΔ World Service.
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The total income which the Βι¶ΉΤΌΕΔ will forego by ending commercial sponsorship of on-air events is likely to be around Β£1.5m per annum.
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The principal events which will be affected are Sports Personality of the Year (Robinsons), Proms In The Park (National Savings & Investments), Radio 3 New Generation Artists Scheme (Aviva) and Βι¶ΉΤΌΕΔ Four World Cinema Award.
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As stated above, current sponsorship contracts relating to these events will be honoured within the guidelines, but they will not be renewed.
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This new policy does not affect the broadcast of non-Βι¶ΉΤΌΕΔ (third party) events such as the BAFTA Television Awards or MOBO Awards (music awards) which are not staged by the Βι¶ΉΤΌΕΔ but which the Βι¶ΉΤΌΕΔ has obtained the right to cover.
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Βι¶ΉΤΌΕΔ Press Office
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