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24 September 2014
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Βι¶ΉΤΌΕΔ Global News announces new international digital marketing roster


The Βι¶ΉΤΌΕΔ Global News' worldwide search for dynamic digital agencies to join its new roster for international marketing has concluded with the incumbent agency, Agency Republic, winning a place on the roster alongside newcomers to the Βι¶ΉΤΌΕΔ's international business, Play.

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The agencies beat competition from across the world to join Βι¶ΉΤΌΕΔ Global News in promoting its programmes and presenters to an international audience of 233 million.

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The Βι¶ΉΤΌΕΔ Global News roster will work on the Βι¶ΉΤΌΕΔ World Service, which broadcasts on radio, TV and online, and Βι¶ΉΤΌΕΔ World News television.

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Campaigns in the forthcoming year are likely to promote a range of language programming including English, Arabic, Spanish, Urdu and Vietnamese, and will seek to bring new audiences to the Βι¶ΉΤΌΕΔ's increasingly sophisticated online offer.

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Jane Futrell, Head of Brand Identity, Βι¶ΉΤΌΕΔ Global News, headed up the procurement process which was launched late last year.

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She says: "Diaspora audiences are increasingly important to Global News – people who speak a language are connecting with countries and cultures through the Βι¶ΉΤΌΕΔ, even when they live thousands of miles away.

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"And the audience too is increasingly online-savvy – they have high expectations from us.

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"It's fantastic that technology is enabling really creative and innovative digital marketing campaigns so we can exceed those expectations and win more audiences to our exciting online offers."

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The roster is in place for two years with an option to review and extend by a further two years.

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Βι¶ΉΤΌΕΔ World Service Publicity

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Category: World Service
Date: 26.06.2008
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