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Press Releases
Sport Relief Does The Apprentice
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No-nonsense self-made millionaire Sir Alan Sugar is set to test
the business skills of ten top celebrity candidates from the
world of media, sport, politics and comedy in a special Sport
Relief Does The Apprentice that will be broadcast on Wednesday
12 and Friday 14 March on Βι¶ΉΤΌΕΔ One as part of the Sport Relief
Weekend.
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Viewers will have a chance to see the famous faces work their
socks off over two gruelling days to raise as much cash as
possible for Sport Relief, under the watchful eyes of Sir Alan's
trusty aides, Nick Hewer and Margaret Mountford.
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The celebrities are divided into two teams, the Girls and the
Boys. Each team is given an empty identical adjoining West End
store.
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Their task is to come up with a name, and then to stock
their shop with fabulous items that they think will make them the
highest profit.
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They then have to take to the shop floor where
they have to convince the rich and famous to buy up their stock
for the most money possible.
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The Girls team of Clare Balding, Lisa Snowdon, Jacqueline Gold,
Kirstie Allsopp and Louise Redknapp take on the Boys team of Phil
Tufnell, Lembit Opik MP, Kelvin MacKenzie, Hardeep Singh Kohli and
Nick Hancock.
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If they fail, their celebrity status won't save
them from the wrath of Sir Alan, but either way a star-studded
fight to the finish is guaranteed as they battle not to be the
one to hear those fateful words: "You're fired".
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Notes to Editors
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Rise to the challenge for Sport Relief by doing the Sainsbury's
Sport Relief Mile on Sunday 16 March. Visit
www.sportrelief.com to find out more.
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There are 23 flagship Miles to choose from:
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Belfast Custom House Square
Birmingham Centenary Square
Brighton & Hove Madeira Drive
Bristol Harbourside
Cardiff Cardiff Bay
Coventry The Whittle Arches
Edinburgh West Princes Street Gardens
Gateshead Saltwell Park
Glasgow Glasgow Green
Hull Queen Victoria Square
Ipswich Portman Road
Leeds Roundhay Park
Liverpool Waterfront
London Victoria Embankment
Manchester Albert Square
Middlesbrough Centre Square and MIMA
Milton Keynes Midsummer Boulevard
Norwich St Peters Street
Nottingham Victoria Embankment
Plymouth Plymouth Hoe
Sheffield Millennium Square
Southampton Palmerston Road
Swansea National Waterfront Museum
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To make a donation, call 08457 910 910 (calls cost no more than
4p per minute from BT landlines. Minimum call charge 6p. Other
operator and mobile rates may vary).
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Since its launch in 2002, almost Β£50million has been raised
through Sport Relief.
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Comic Relief spends the money raised to help vulnerable people
living incredibly tough lives both at home in the UK and across
the world's poorest countries.
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Sport Relief is an initiative of Comic Relief, registered charity
326568.
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SB4
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