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Record share and reach figures for Βι¶ΉΤΌΕΔΜύThree
Βι¶ΉΤΌΕΔ Three's first revamp week has seen record share and reach
figures for the channel.
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Amongst 16-34s the channel recorded its
second highest weekly share ever, 4.5%. Last week
also saw the channel's highest weekly reach ever for 16-34s at 4.7 million/36.6%.
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Amongst all individuals, share is up by 10% from the same time
last year – at 2.3%. It was also the fourth highest weekly reach
ever at 14.5 million/28.9%.
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The Βι¶ΉΤΌΕΔ iPlayer has also seen programmes such as Lily Allen And
Friends prosper: according to the latest available figures, it
was the second most requested programme when it launched on the
Βι¶ΉΤΌΕΔ iPlayer last Wednesday and since then has remained in the top
20 programmes.
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Danny Cohen, Controller, Βι¶ΉΤΌΕΔ Three, said: "I'm really delighted
that we had record figures for our target audience in the first
week of the revamp.
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"I hope we will continue this excellent young
audience growth over the next year or so, and take lots of risks
along the way."
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New programmes on Βι¶ΉΤΌΕΔ Three this week include Being Human, which
aired last night, the second of the drama singles, in which a
vampire, werewolf and ghost live together.
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The second episode of
Lily Allen And Friends airs tonight with guests actor Martin Freeman, comedian Lee Mack,
singer Adele, whose recent single Chasing Pavements was a Top Ten
hit, plus internet sensations The Gay Barbie Boys and a
performance by an up-and-coming band who were picked by Lily's
online network of friends.
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Βι¶ΉΤΌΕΔ Three viewers also get a first chance to view episode seven of
Torchwood this week and the second episode of Find Me The Face,
in which model scouts Becky Southwick and Jody Furlong ditch the
size-zero stereotype and go looking for real people who can
succeed in the ferociously competitive world of modelling.
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Also this week Dawn Goes Lesbian – the second of the Dawn Porter
films – in which she explores her lesbian side for a month.
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TM2/KT
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