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Press Releases
Βι¶ΉΤΌΕΔ Radio benefits from digital listening
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Βι¶ΉΤΌΕΔ Radio share and reach up
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More than 8 million listening to Βι¶ΉΤΌΕΔ via digital platforms
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Record reach for Βι¶ΉΤΌΕΔ 6 Music
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Βι¶ΉΤΌΕΔ Radio has benefited from increased listening via digital platforms, according to data released today by Rajar (Radio Joint Audience Research Ltd).
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The figures – covering the period from 25 June 2007 to 16 September 2007 – show Βι¶ΉΤΌΕΔ Radio has increased reach and share in the last year, with 8.5 million people – 17% of the UK population – listening to Βι¶ΉΤΌΕΔ stations digitally.
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Jenny Abramsky, Director Βι¶ΉΤΌΕΔ Audio & Music, said: "The continued growth of digital radio is once again the highlight of the quarter. It is pleasing to see digital listening – from DAB to podcasting – ensuring radio remains as popular and relevant as ever."
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Βι¶ΉΤΌΕΔ Radio's reach is 32.89 million, compared to 32.66m last year and 33.25m last quarter, while share of listening is 54.4%, against 54.3% last year and quarter.
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Βι¶ΉΤΌΕΔ Radio 1's reach is 10.58 million – the same as last year and slightly down from 10.87m last quarter. The network's share (10.6%) is up on both year (9.8%) and quarter (10.3%).
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Βι¶ΉΤΌΕΔ Radio 2 – the country's most popular station – added a quarter of a million listeners on the year to reach 13.01m people (last year 12.74m, last quarter 13.12m). Share, at 15.8%, is up on the year (15.5%) and the quarter (15.6%).
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Βι¶ΉΤΌΕΔ Radio 3's reach is 1.94 million – up on last quarter (1.78m) but down on last year (2.03m). Share (1.2%) is also up on the quarter (1.1%) but down on the year (1.3%).
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Βι¶ΉΤΌΕΔ Radio 4 has 9.26 million listeners – down on the year (9.47m) and the quarter (9.48m). The station has a share of 11.2% – the same as last quarter but down on the year (11.8%).
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Βι¶ΉΤΌΕΔ Radio 5 Live (which records a combined reach with its digital service 5 Live Sports Extra) 5.65 million – down from 5.87m last year and 6.10m last quarter. Share is 4.4%, the same as last year but marginally down from 4.5% last quarter.
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Βι¶ΉΤΌΕΔ Local and National Radio has a reach of 9.60 million (9.89m last quarter and 9.73m last year) and share of 9.4% (9.8% last quarter and last year).
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Βι¶ΉΤΌΕΔ Radio 5 Live Sports Extra has 730,000 listeners, up from 649,000 last year but down from last quarter's record 866,000. Its share is 0.2% – the same as last year but down from 0.3% last quarter.
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Βι¶ΉΤΌΕΔ 6 Music has a record reach of 485,000 – up from last year's 400,000 and steady on last quarter's 471,000 – while share is 0.2%, from 0.2% last year and 0.3% last quarter.
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Βι¶ΉΤΌΕΔ 7 has a reach of 795,000 (697,000 last year and 738,000 last quarter), while share is 0.4% – up on last year (0.3%) and the same as last quarter.
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1Xtra Βι¶ΉΤΌΕΔ has 421,000 listeners – up on the year (394,000) and slightly down on last quarter's record (473,000). Its share (0.2%) is level with both year and quarter.
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Βι¶ΉΤΌΕΔ World Service has 1.30 million listeners – from 1.31m last quarter and 1.35m last year. Share is 0.7%, level with last quarter but slightly down on the year (0.8%).
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Βι¶ΉΤΌΕΔ Asian Network has 476,000 listeners – slightly up on last quarter's 455,000 and steady on last year's 481,000 – while share, at 0.3%, is up on last year (0.2%) and the same as last quarter.
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Βι¶ΉΤΌΕΔ Radio Publicity
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Notes to Editors
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Weekly reach - Βι¶ΉΤΌΕΔ Radio |
Reach in thousands |
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Sep 06 |
Jun 07 |
Sep 07 |
All Βι¶ΉΤΌΕΔ |
32,657 |
33,245 |
32,893 |
All Βι¶ΉΤΌΕΔ Network Radio |
28,748 |
29,356 |
29,091 |
Radio 1 |
10,577 |
10,873 |
10,578 |
Radio 2 |
12,739 |
13,117 |
13,013 |
Radio 3 |
2,026 |
1,783 |
1,938 |
Radio 4 |
9,466 |
9,482 |
9,262 |
Radio 5 Live |
5,747 |
5,890 |
5,489 |
Radio 5 Live (including Sports Extra) |
5,874 |
6,104 |
5,652 |
Βι¶ΉΤΌΕΔ Local / Regional |
9,730 |
9,889 |
9,600 |
Weekly reach - Βι¶ΉΤΌΕΔ Radio |
Reach in thousands |
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Sep 06 |
Jun 07 |
Sep 07 |
5 Live Sports Extra |
649 |
866 |
730 |
Βι¶ΉΤΌΕΔ 6 Music |
400 |
471 |
485 |
1Xtra |
394 |
473 |
421 |
Βι¶ΉΤΌΕΔ 7 |
697 |
738 |
795 |
Βι¶ΉΤΌΕΔ World Service |
1,352 |
1,305 |
1,303 |
Βι¶ΉΤΌΕΔ Asian Network |
481 |
455 |
476 |
Audience share - Βι¶ΉΤΌΕΔ Radio |
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Sep 06 |
Jun 07 |
Sep 07 |
All Βι¶ΉΤΌΕΔ |
54.3% |
54.3% |
54.4% |
All Βι¶ΉΤΌΕΔ Network Radio |
44.5% |
44.5% |
45.0% |
Radio 1 |
9.8% |
10.3% |
10.6% |
Radio 2 |
15.5% |
15.6% |
15.8% |
Radio 3 |
1.3% |
1.1% |
1.2% |
Radio 4 |
11.8% |
11.2% |
11.2% |
Radio 5 Live |
4.2% |
4.2% |
4.2% |
Radio 5 Live (including Sports Extra) |
4.4% |
4.5% |
4.4% |
Βι¶ΉΤΌΕΔ Local / Regional |
9.8% |
9.8% |
9.8% |
Audience share - Βι¶ΉΤΌΕΔ Radio |
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Sep 06 |
Jun 07 |
Sep 07 |
5 Live Sports Extra |
0.2% |
0.3% |
0.2% |
Βι¶ΉΤΌΕΔ 6 Music |
0.2% |
0.3% |
0.2% |
1Xtra |
0.2% |
0.2% |
0.2% |
Βι¶ΉΤΌΕΔ 7 |
0.3% |
0.4% |
0.4% |
Βι¶ΉΤΌΕΔ World Service |
0.8% |
0.7% |
0.7% |
Βι¶ΉΤΌΕΔ Asian Network |
0.3% |
0.2% |
0.3% |
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