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Press Releases
Radio listeners get Βι¶ΉΤΌΕΔi on Virgin Media TV
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Listeners to Βι¶ΉΤΌΕΔ Radio through Virgin Media TV will be able to view dynamic interactive content from later this month.
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With this content already reaching Freeview audiences, Βι¶ΉΤΌΕΔi now visualises radio listening on most major digital TV platforms.
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Listening to radio via digital TV has surpassed all expectations:
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- 40.2 million UK adults (81%) now claim to have digital television.
- Over 20 million of those claim to have listened to the radio via their television.
- 11.2 million of those claim to do so on a weekly basis. (Rajar Q1 2007).
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Mark Friend, Multiplatform and Interactive Controller for Βι¶ΉΤΌΕΔ Audio & Music, said: "This is a key part of the Βι¶ΉΤΌΕΔ's plan to enhance radio across new platforms and connects us with the huge audience listening to radio through their TV."
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Listeners can access this content whilst listening to Βι¶ΉΤΌΕΔ Radio by pressing red on their digital remote.
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The content includes: "Now playing" track information, genre-based news, music charts, features, programme listings plus news, sport and weather headlines.
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For example, Βι¶ΉΤΌΕΔ Radio 1 listeners can view the latest entertainment news; Βι¶ΉΤΌΕΔ Radio 5 Live audiences see live news and sport headlines; and Βι¶ΉΤΌΕΔ 6 Music fans get "Now playing" track details plus up-to-date 6 Music news and chart info.
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For the very first time, Βι¶ΉΤΌΕΔ regional radio will also have an enhanced presence via digital television. Listeners can access local news, the latest event information in their area and regional programme information at the touch of a button.
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All stations also have quick links to the Βι¶ΉΤΌΕΔ's popular enhanced television services, such as Glastonbury and Wimbledon interactive.
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"This is an important extension for Βι¶ΉΤΌΕΔi," added Rahul Chakkara, Controller, Βι¶ΉΤΌΕΔ TV Platforms, "and is part of our strategy to enhance the viewing and listening experience of our audiences. We plan to use on-demand and other capabilities of the platform to make the service rich and visual, transforming the users' experience."
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Notes to Editors
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On ex-Telewest regions of Virgin Media:
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- 1Xtra Βι¶ΉΤΌΕΔ
- Βι¶ΉΤΌΕΔ Radio 1
- Βι¶ΉΤΌΕΔ Radio 2
- Βι¶ΉΤΌΕΔ Radio 3
- Βι¶ΉΤΌΕΔ Radio 4
- Βι¶ΉΤΌΕΔ Radio 5 Live
- Βι¶ΉΤΌΕΔ 5 Live Sports Extra
- Βι¶ΉΤΌΕΔ 6 Music
- Βι¶ΉΤΌΕΔ 7
- Βι¶ΉΤΌΕΔ Asian Network
- Βι¶ΉΤΌΕΔ Radio Bristol
- Βι¶ΉΤΌΕΔ London 94.9
- Βι¶ΉΤΌΕΔ Radio Merseyside
- Βι¶ΉΤΌΕΔ Radio Sheffield
- Βι¶ΉΤΌΕΔ Radio WM
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On the ex-NTL regions of Virgin Media:
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- 1Xtra Βι¶ΉΤΌΕΔ
- Βι¶ΉΤΌΕΔ Radio 1
- Βι¶ΉΤΌΕΔ Radio 2
- Βι¶ΉΤΌΕΔ Radio 3
- Βι¶ΉΤΌΕΔ Radio 4
- Βι¶ΉΤΌΕΔ Radio 5 Live
- Βι¶ΉΤΌΕΔ 5 Live Sports Extra
- Βι¶ΉΤΌΕΔ 6 Music
- Βι¶ΉΤΌΕΔ 7
- Βι¶ΉΤΌΕΔ Asian Network
- Βι¶ΉΤΌΕΔ Radio Cymru
- Βι¶ΉΤΌΕΔ Radio Nan Gaidheal
- Βι¶ΉΤΌΕΔ Radio Scotland
- Βι¶ΉΤΌΕΔ Radio Ulster
- Βι¶ΉΤΌΕΔ Radio Wales
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JA/ST
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