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Βι¶ΉΤΌΕΔ Three goes Greek
Βι¶ΉΤΌΕΔ Three has acquired the UK rights to Greek, the ABC Family original
series which focuses on US college life and the social minefield
that is the Greek system of fraternities and sororities.
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It's a series about young people looking for freedom, love, sex and
friendship, whilst dealing with cheating boyfriends, nerdy younger
brothers and girls obsessed with beauty and popularity.
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The 20 one-hour episodes, licensed to the Βι¶ΉΤΌΕΔ by Disney-ABC International
Television, tell the story of Rusty (Jacob Zachar) who is determined to
make his college experience more exciting than his high school years,
which he spent with his head buried in the books.
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His answer: no more
geek, he's going Greek.
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But he faces one small obstacle. his sister.
Casey (Spencer Grammer), already ensconced as a college siren and not too
keen on having her younger brother invade her world, is a high achiever
and already at the top of her game.
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The last thing she needs is her
nerdy younger brother coming in and messing it all up.
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Danny Cohen, Controller, Βι¶ΉΤΌΕΔ Three, said: "I'm delighted to have Greek as
part of our Βι¶ΉΤΌΕΔ Three drama offering.
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"It brings a very different kind of
flavour to the channel, and is a further enrichment of the drama plans
we're developing for the channel, including the pilots announced last
month."
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Jim Brehm, Senior Vice President, Sales, Disney-ABC International
Television EMEA, added: "Greek has created a buzz in the international TV
market right from launch, and we're looking forward to working with Βι¶ΉΤΌΕΔ
Three to launch the series to the UK."
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Greek is executive produced by Piller/Segan (Wildfire) in association
with ABC Family.
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The pilot was directed by Gil Junger (10 Things I Hate
About You, Kyle XY) and written by creator/co-executive producer Patrick
Sean Smith (Summerland, Wildfire).
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The show premiered on ABC Family on 9 July 2007 at solid levels with 1.2
million in total viewers, with 1.3 million tuning in for the second
episode.
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Season-to-date, Greek continues to deliver solid numbers,
garnering double-to-triple digit increases over the channel's year-ago
average, and ranking among the Top 10 cable shows in the hour in key
Adult, Women, Teens and Men 18-34 demographics. Μύ
KT/TM2
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