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Press Releases
Asian Network launches most extensive Bollywood coverage yet in Love Bollywood
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On Saturday 16 June, Βι¶ΉΤΌΕΔ Asian Network will launch its flagship weekend Bollywood show, Love Bollywood.
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Passionate and irreverent in style, Saturday's four-hour show will focus on the latest Bollywood releases and star interviews, and Sunday's four-hour show will bring you the industry hits – classic and new – that shape the world's biggest film industry.
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This new show will be completely interactive and listeners will take centre stage in it's production.
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Sheetal Parmar, the show's producer, says: "Love Bollywood is an in-depth look at Bollywood films, the stars and the industry, but for the first time, it'll be predominantly about the audience and their experience of it.
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"Many British Asians have been brought up with Bollywood and it's a part of their cultural make-up whether they like it or not! The audience will decide what we discuss and listen to through message boards, phone-ins and an exclusive 'rant line'.
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"It'll give back to them what they want and more – for example industry-related issues like new media moguls who are diversifying the cultural background of Bollywood, which means we're seeing more gutsy and culturally challenging films. It's ambitious and bold, and very exciting to be able to produce something like this."
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Bollywood "it boys" Raj and Pablo will be presenting on Saturday, whilst Asian Network and Zee TV's Murtz will present on Sunday with Βι¶ΉΤΌΕΔ Radio 1's Rajini Vaidynathan.
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Raj and Pablo, who currently present Film CafΓ©, say: "We are over the moon to be presenting the Βι¶ΉΤΌΕΔ's Love Bollywood.
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"One of the most exciting and innovative things about our new show is that not only are we going to be interacting with the movie makers, stars, producers and directors but also the listeners. Μύ
"We'll also be part of a new exciting and dynamic team and all four of us will get the opportunity to present with each other."
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Rajini Vaidynathan says: "People might think it's a bit odd me doing this with a background from News, but anyone who knows me will know I'm mad about Bollywood, just like most British Asians who've been brought up on a diet of Bollywood films.
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"I'm really happy to be involved with something so different, and to be able to indulge in a guilty pleasure!"
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Murtz, who currently fronts Sunday Sound Track, adds: "It'll be fun co-presenting with someone else – although I'll have to watch what I say with a girl around!"
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Love Bollywood starts Saturday 16 June 2007, 8am-noon, Βι¶ΉΤΌΕΔ Asian Network.
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DR2
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