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Press Releases
Â鶹ԼÅÄ and Shanghai East Radio link up for climate change debate
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Â鶹ԼÅÄ Chinese has teamed up with its key partner in China, Shanghai East RadioÌýNews Channel, for three special joint programmes to raise awareness of climate change in London and Shanghai.
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Launching onÌýSaturdayÌý2 June 2007, to coincide with the United Nations' World Environment Day, the programmes take the form of phone link-ups co-presented by Â鶹ԼÅÄ Chinese senior producer Paul Crook and Shanghai East Radio News Channel presenter Shang Hong. Ìý
Paul Crook and Shang Hong will focus on green transport, green offices, green homes and food miles.Ìý
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Joining Paul CrookÌýwill be Dr Xiangyu Sheng, an environmental expert from Cambridge University, andÌýFuchsiaÌýDunlop, a leading authority on Western and Oriental food.
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Shang Hong willÌýbe joined by Professor Chunjiang Zhao of ShanghaiÌýUniversity of Electric Power.
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Audiences will also hear an exclusive interview with Achim Steiner, the Executive Director of the UN Environment Programme, in which he assesses Shanghai's environmental situation.
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Paul Crook will also stimulate the intercontinental discussion with excerpts from his Green Ride programme which he made while riding a zero-emission pedi-cab around London.Ìý
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Highlights include interviews with cyclists, bus and car drivers, an electric car owner, a green building architect, a Greenpeace campaigner, a restaurant manager and shoppers and residents of a "green area" in South London.
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Â鶹ԼÅÄ World Service's Business Development Manager for China and North Asia, Raymond Li, said:
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"This is our second joint initiative with Shanghai East Radio News Channel focusing on green issues.ÌýI am confident that, just like the previous one on 'green cities', this new co-production will engage our audiences in the increasingly important conversation about climate change. Ìý
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"Â鶹ԼÅÄ Chinese continues to develop its relationship with Chinese media partners, and this is a great example of content co-produced to benefit both audiences."
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Le Jianqiang, DirectorÌýof Shanghai East Radio News Channel, added: "We wish our link-up programme with the Â鶹ԼÅÄ a big success. As environmental issues have generated more and more interest from the public, we hope that we can continue our cooperation with the Â鶹ԼÅÄ and join our efforts to produce high-quality environmental programmes around the World Environment Day in the future."
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To access this programme and other content including the Green Ride photo-galleries, go to bbcchinese.com orÌýbbcchina.com.cn.
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Â鶹ԼÅÄ World Service Publicity
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