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Press Releases
Βι¶ΉΤΌΕΔ welcomes approval for new on-demand services
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The Βι¶ΉΤΌΕΔ Executive today welcomed the Βι¶ΉΤΌΕΔ Trust's decision to approve new
on-demand services, subject to certain conditions, following a Public
Value Test.
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Mark Thompson, the Βι¶ΉΤΌΕΔ's Director-General, said: "We are delighted with
the Βι¶ΉΤΌΕΔ Trust's decision to approve our on-demand proposals.
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"The first
Public Value Test has been an extremely rigorous and exhaustive process.
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"This is a significant decision as the new on-demand proposals are at the
heart of the Βι¶ΉΤΌΕΔ's Creative Future.
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"However, we disagree with the Trust's
decision to exclude classical music podcasts from the proposal: our
research suggests that classical music audiences would wish to download
classical music programmes from the Βι¶ΉΤΌΕΔ and to listen to them on their terms, free at
the point of use."
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Ashley Highfield, the Βι¶ΉΤΌΕΔ's Director of Future Media & Technology, said:
"'We are facing unprecedented rates of change in technology and audience
expectations.
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"Βι¶ΉΤΌΕΔ iPlayer responds to a need for greater control and
flexibility over how and when audiences access Βι¶ΉΤΌΕΔ content.
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"It is a
critical part of the Βι¶ΉΤΌΕΔ's strategy to maintain impact and relevance in a
world where viewing and listening habits are shifting from linear to on-demand.
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"In its initial release, Βι¶ΉΤΌΕΔ iPlayer will make Βι¶ΉΤΌΕΔ Television
programmes available for download, free for UK licence fee payers, at
high quality, with no advertising, for up to a week after transmission."
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The proposed launch date for Βι¶ΉΤΌΕΔ iPlayer will be announced in due course.
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CP/ST
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