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Press Releases
Βι¶ΉΤΌΕΔ and IBM create strategic alliance to embrace the digital future
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The Βι¶ΉΤΌΕΔ and IBM have forged a strategic alliance, following the signing of an agreement for a framework outlining several joint projects between the two companies.
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One of the first projects will focus on applying state-of-the-art image/video search technologies to CBeebies and CΒι¶ΉΤΌΕΔ programmes.
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This IBM research system, code-named "Marvel", has the ability to visually analyse images/video to categorise the content based on appearance and make it more searchable. Μύ
The project will utilise Marvel to create a compelling set of multimedia interactive search experiences for accessing Βι¶ΉΤΌΕΔ children's content online.
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Ashley Highfield, Βι¶ΉΤΌΕΔ Director of Future Media & Technology, said: "This alliance with IBM will offer new and genuinely innovative services to our audiences.
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"For example, combining the Βι¶ΉΤΌΕΔ's massive TV and radio archive with IBM's cutting-edge research into video and audio search technology should provide the means to unlocking huge latent value in our long tail of content."
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In addition, IBM will work with the Βι¶ΉΤΌΕΔ's official technology partner Siemens to deploy a pilot of their Media Hub technology in order to trial new business processes and ways of working amongst the Βι¶ΉΤΌΕΔ's creative teams.
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The pilot follows the recent deployment by Siemens of IBM's WebSphere products, which sit at the centre of the Βι¶ΉΤΌΕΔ's service oriented architecture.
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Steve Canepa, IBM's Vice President for Media and Entertainment, said: "We look forward to collaborating with the Βι¶ΉΤΌΕΔ on these exciting and innovative new areas.
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"IBM's combination of media and entertainment industry solution capability, R&D investment, services skills and technologies will help us to ensure that the Βι¶ΉΤΌΕΔ remains one of the most advanced media companies in the world."
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IBM is also discussing potential collaboration projects with the Βι¶ΉΤΌΕΔ in areas including content distribution; customer relations management; joint research; and rights management.
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Siemens, the Βι¶ΉΤΌΕΔ's technology partner, will work in conjunction with the Βι¶ΉΤΌΕΔ and IBM.
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The Βι¶ΉΤΌΕΔ has a well established relationship with IBM spanning many years in consultancy, training, development support, and results and analysis for major sporting events.
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