 |
Press Releases
Βι¶ΉΤΌΕΔ shortlists suppliers for Media Planning and Buying
|
The Βι¶ΉΤΌΕΔ has shortlisted three media agencies to take forward to the next stage of its media planning and buying selection process which began in October 2006.
Μύ
The three shortlisted agencies are: mediaedge:cia; MPG; and Zenith Optimedia.
Μύ
The process is part of a formal review of the Βι¶ΉΤΌΕΔ's media planning and buying account, a statutory review which is required to satisfy the Βι¶ΉΤΌΕΔ's obligations under the EU Public Procurement Regulations.
Μύ
Pitch workshops with the three agencies will complete the selection process and the Βι¶ΉΤΌΕΔ will announce the successful agency by 31 March 2007.
Μύ
The media agency will be required to work across the Βι¶ΉΤΌΕΔ's public service portfolio including Βι¶ΉΤΌΕΔ One, Βι¶ΉΤΌΕΔ Two, its Digital Channels, Radio Networks, and other New Media Services.
Μύ
The agency will work with the Βι¶ΉΤΌΕΔ's Marketing department to plan and buy media space for specific marketing campaigns, and to provide market insight and analysis.
Μύ
Βι¶ΉΤΌΕΔ Press Office
Μύ
|
Printable version