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Press Releases
Panorama "10 years younger" - bringing bigger and younger audiences to Βι¶ΉΤΌΕΔ
current affairs
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Panorama's return to peak time on Βι¶ΉΤΌΕΔ One is reaching not just bigger, but younger
audiences - compared to its previous Sunday night slot.
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The programme is reaching a significantly younger audience in its new Monday
evening slot - with the first three programmes of Panorama's new run
adding one million viewers under the age of 55, when compared with the age
profile of those watching in 2006.
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Panorama's new audience profile has 28% of viewers in the 16 to 34 age group,
compared with 12% in this category on average in 2006.
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Almost 20% of Panorama's audience comprises viewers aged 25 to 34. In 2006, the
programme's audience was made up of less than 10% of viewers in this age group.
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The audience profile for the first three programmes in the new run of Panorama
is also considerably younger than the 2006 average for the 8.30 to 9pm slot on
Βι¶ΉΤΌΕΔ One.
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The programme is currently attracting an audience with an average age
of 46. This compares to an average age for Panorama of 56 in 2006.
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Panorama's audience is also the youngest of the three current affairs
programmes currently scheduled on a
Monday evening (the others being Dispatches and Tonight).
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This year, Panorama presented by Jeremy Vine has averaged 3.6
million viewers per episode in a run which has looked at IVF treatment,
the death of former Russian spy Alexander Litvinenko and the anti-depressant
drug Seroxat.
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This compares to an average audience of 2.6 million last year,
on Sunday nights.
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According to overnight figures, Monday night's Panorama - Should I Fight Back? - was
watched by 4.1 million, a 16% share of the available audience.
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The programme
audience peaked at 4.4 million for the second half. This is the highest audience
figure in the programme's new run.
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The audience Appreciation Index scores for the first three weeks have also been
excellent at 80, 81 and 81. These are all above the average AI for Panorama in
2006, which was 78.
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George Entwistle, Βι¶ΉΤΌΕΔ Head of TV Current Affairs, said: "These figures are very
encouraging, as they indicate that current affairs can bring in new and younger
audiences.
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"The new format is clearly helping to engage with a wider range of
people than ever before.
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"Yet, at the same time Panorama is continuing to do
what it has always done - achieving significant journalistic impact, by
tackling complex and important issues." Μύ
MB
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