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Trial of Βι¶ΉΤΌΕΔ Archive set to begin early next year
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A limited consumer trial of the Βι¶ΉΤΌΕΔ Archive is set to begin early next year,
and is expected to last up to six months, it was announced yesterday by
Ashley Highfield, the Βι¶ΉΤΌΕΔ's Director of Future Media & Technology, at the
Broadcast IPTV Explained conference.
Μύ
The Βι¶ΉΤΌΕΔ Archive is the Βι¶ΉΤΌΕΔ's proposed service that would make parts of its
rich repository of previously broadcast TV and radio content - an estimated
one million hours of TV and radio programmes - available, on a public service
basis, to licence fee payers on-demand via bbc.co.uk.
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The trial for the Βι¶ΉΤΌΕΔ Archive is being undertaken in order to gather evidence
about consumer demand for free archive content and its ability to create
public value.
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It will make available 1,000 hours of content drawn from a mix
of genres to a closed user environment of 20,000 triallists.
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A limited amount
of content - 50 hours - of both TV and radio programmes will be available in
an open environment for general access.
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The results of the trial will inform
the Βι¶ΉΤΌΕΔ's future proposition for a public service archive service on
bbc.co.uk, which will require approval from the Βι¶ΉΤΌΕΔ Trust.
Μύ
"As part of our commitment to making our public service content more
personal, more convenient and more relevant for all our audiences, we are
developing a portfolio of services to offer licence payers access to the
Βι¶ΉΤΌΕΔ's archive," says Ashley Highfield.
Μύ
"To this end, we are planning a
limited trial of the Βι¶ΉΤΌΕΔ Archive early next year to learn more about
interaction with the Βι¶ΉΤΌΕΔ's archive content on-demand via bbc.co.uk, and the
public value that it delivers.
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"Our goal is to turn the Βι¶ΉΤΌΕΔ into an open
cultural and creative resource for the nation."
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The Βι¶ΉΤΌΕΔ's future proposition for an archive service on bbc.co.uk will also
encompass the Βι¶ΉΤΌΕΔ's Creative Archive, which has already completed a
successful 18-month pilot, which concluded in September.
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The Creative Archive
pilot released selected Βι¶ΉΤΌΕΔ television and radio content in five successive
national campaigns and four regionally-based campaigns.
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It generated a
significant level of engagement from licence fee payers with nearly 100,000
regular users, and a Bafta award for technical innovation.
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The Creative Archive pilot enabled people to re-edit, use and share
appropriately cleared content for their own, non-commercial creative
purposes within the terms of the Creative Archive Licence Scheme in
partnership with other organisations (ITN Source; British Film Institute;
Channel 4; Open University; Museum, Libraries and Archive Council; Teachers'
TV; and Community Channel).
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The intention would be to make selected Βι¶ΉΤΌΕΔ
content available under the scheme within the proposed Βι¶ΉΤΌΕΔ Archive service,
across bbc.co.uk and also within a third party web portal with partner
organisations.
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The Βι¶ΉΤΌΕΔ Archive would be an extension of the Βι¶ΉΤΌΕΔ's seven-day catch-up on-demand proposals (including Βι¶ΉΤΌΕΔ iPlayer) which are currently undergoing a
Public Value Test.
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Subject to the licence fee settlement, the public
service archive proposition will be further developed in light of the trials
before being submitted for approval to the Βι¶ΉΤΌΕΔ Trust in the second half of
2007.
Μύ
The trial of the Βι¶ΉΤΌΕΔ Archive is specifically designed to test audience
demand for public service archive content and how they want to access it.
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CP
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