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Press Releases
Your world, your voice: Βι¶ΉΤΌΕΔ Hindi roadshow in India's heartland
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Βι¶ΉΤΌΕΔ Hindi hopes to meet more than 20,000 listeners in a series of roadshow events
across three states in Northern India.
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From Thursday 16 November to Monday
25 December, Your world, your voice is taking Βι¶ΉΤΌΕΔ Hindi teams to 14 towns
across Uttar Pradesh, Bihar and Jharkand, engaging audiences in lively debates
broadcast live on the Βι¶ΉΤΌΕΔ, together with other activities,
including street theatre and website demonstrations.
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The debates have been inspired by local residents who took part in specially-commissioned research.
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Conducted by the Delhi-based rural research agency,
Prastut Consulting, the research is based on interviews with decision-makers
and residents at each of the roadshow locations and gives the Βι¶ΉΤΌΕΔ invaluable
insights into what really matters to its audiences in India's heartland.
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Head of Βι¶ΉΤΌΕΔ Hindi, Achala Sharma, says: "We always keep our hand on the pulse
of India: what concerns them, what their expectations are, what they want to
change in their lives.
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"The special research we commissioned this year is a
real treasure trove, giving us first-hand information which will form the basis
of our roadshow debates as well as our programming in general.
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"All those
interviewed for this research said that they see the Βι¶ΉΤΌΕΔ as being able to
influence change. That's why we are looking forward to meeting our audiences
in this roadshow."
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Connecting with local culture, the Βι¶ΉΤΌΕΔ uses traditional Kalamkari artwork
throughout the Your world, your voice roadshow.
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Colourful street theatre will
open each event with a dramatised demonstration of the values and benefits of
listening to the Βι¶ΉΤΌΕΔ.
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There will also be demonstrations of the bbchindi.com website.
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Simultaneously, Βι¶ΉΤΌΕΔ World Service has organised purely promotional activity in
34 towns of the states of Madhya Pradesh, Uttaranchal and Rajasthan using the
campaign imagery and messages.
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Notes to Editors
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Βι¶ΉΤΌΕΔ Hindi programmes are produced from studios in London and New Delhi and are
set in a rolling format, with news, current affairs and features.
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The
interactive morning and evening programmes, Aaj Ke Din and Aaj Kal, bring the
Βι¶ΉΤΌΕΔ Hindi listeners news, analysis and interviews on a range of issues, from
current affairs and careers to showbiz and sports.
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Βι¶ΉΤΌΕΔ Hindi is available on
short wave and medium wave radio and via cable television.
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Hindi-speakers across the world can access Βι¶ΉΤΌΕΔ Hindi programmes in text and in audio
at the 24/7 site bbchindi.com.
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Βι¶ΉΤΌΕΔ World Service
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