 |
Press Releases
Βι¶ΉΤΌΕΔ announces new advertising agency roster
|
The Βι¶ΉΤΌΕΔ has appointed RKCR/Y&R and re-appointed Fallon onto its advertising agency roster, it was announced today - completing a formal review begun in May.
Μύ
Alongside Red Bee Media, the new roster will provide strategic advice and creative content for its brands, services and priority marketing campaigns.
Μύ
Tim Davie, Βι¶ΉΤΌΕΔ Director of Marketing, Communications and Audiences, says: "The four agencies who pitched were all outstanding and it was a very tough decision.
Μύ
"However, I am delighted to continue our relationship with Fallon and to welcome RKCR - they will make excellent partners in our on-demand, multimedia environment, and I very much look forward to working with them."
Μύ
Commencing on 1 January 2007, the agencies will work across the Βι¶ΉΤΌΕΔ's public service portfolio which includes Βι¶ΉΤΌΕΔ ONE, Βι¶ΉΤΌΕΔ TWO, its digital channels, radio networks and other new media services.
Μύ
Fallon and RKCR will work closely alongside the Βι¶ΉΤΌΕΔ's Marketing Department to deliver communications plans and creative content for specific marketing campaigns.
Μύ
Campaigns will predominantly use the Βι¶ΉΤΌΕΔ's own media, including TV, radio and online, as well as external media platforms.
Μύ
Βι¶ΉΤΌΕΔ Press Office
Μύ
Μύ |
Printable version