Category: TV Entertainment; Βι¶ΉΤΌΕΔ ONE
Date: 25.08.2006
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Βι¶ΉΤΌΕΔ TWO's hit business entertainment programme, immortalised by Sir Alan Sugar's famous catch phrase 'You're fired', is to move to Βι¶ΉΤΌΕΔ ONE when it returns in the New Year.
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Following the runaway success of the first two series, The Apprentice - produced by talkbackTHAMES - will move to Βι¶ΉΤΌΕΔ ONE while The Apprentice: You're Fired, the complementary show presented by Adrian Chiles, will move to Βι¶ΉΤΌΕΔ TWO from Βι¶ΉΤΌΕΔ THREE.
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Roly Keating, Controller of Βι¶ΉΤΌΕΔ TWO, says:
"This move is a natural evolution for a great show and reinforces Βι¶ΉΤΌΕΔ TWO's reputation as the home of great hits.
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"We've been proud to help build The Apprentice into one of the most talked-about and successful series of recent years.
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"We look forward to continuing to be part of The Apprentice experience with You're Fired and to nurturing other powerful business entertainment formats such as Dragons' Den."
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Peter Fincham, Controller of Βι¶ΉΤΌΕΔ ONE, says:
"I'm delighted that The Apprentice is coming to Βι¶ΉΤΌΕΔ ONE. It's a strikingly modern and highly compelling series which audiences love, and it's made an unlikely but utterly watchable star out of Sir Alan Sugar. It'll be a real treat for Βι¶ΉΤΌΕΔ ONE viewers."
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Jana Bennett, Βι¶ΉΤΌΕΔ Director of Television, says:
"With creativity and flair, Βι¶ΉΤΌΕΔ TWO has successfully grown The Apprentice into a show with mass reach and appeal.
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"I now believe that it is time for it to fully flourish on the main stage of Βι¶ΉΤΌΕΔ ONE. It's very rewarding to see shows grow and find new audiences across the television portfolio in this way."
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Lorraine Heggessey, CEO of talkbackTHAMES, says:
"Moving to Βι¶ΉΤΌΕΔ ONE is a huge accolade for Sir Alan and the production and we're thrilled to be bringing a business programme to the wider audience of Βι¶ΉΤΌΕΔ ONE."
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The first series of The Apprentice transmitted from February 2005 drawing an average audience of 2.5 million and 11% share of the available audience, peaking at 3.8 million and 17% share for the final programme.
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Series two, which transmitted from February 2006, gained an average audience of 4.4 million and 19% share, peaking at 6.0 million and 27% for the final show.
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JF/LD
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