Category: Children's
Date: 24.04.2006
Printable version
Michael Carrington,
currently Head of Animations and Programme Acquisitions for Βι¶ΉΤΌΕΔ
Children's, has been appointed as Creative Director of CBeebies,
it was announced today by Richard
Deverell, Controller of Βι¶ΉΤΌΕΔ Children's.
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In this role, Carrington will be editorially responsible for the top performing
CBeebies digital children's channel, for all CBeebies output on Βι¶ΉΤΌΕΔ
ONE and Βι¶ΉΤΌΕΔ TWO,
and for bbc.co.uk/cbeebies. He will take forward the CBeebies
brand, ensuring its creative renewal.
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In his current role Carrington has made some of Βι¶ΉΤΌΕΔ Children's most successful acquisitions including the number one hit Charlie
And Lola.
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He has introduced a strategy to commission more UK
animation, which has resulted in Shaun The Sheep, Animalia, Tronji
and The Secret Show.
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Carrington has 20 years' experience in children's
television, starting out in production for Network Ten in Australia,
before joining the Βι¶ΉΤΌΕΔ in 1990.
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His career includes roles as
Acquisitions Executive for the Discovery Channel (Europe), Deputy
Head of Programme Acquisitions for Βι¶ΉΤΌΕΔ Children's and Head of
Television and New Media for Create TV and Film Limited (formerly
LEGO Media).
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Alan Yentob, Βι¶ΉΤΌΕΔ Director of Drama, Entertainment and Children's, said: "CBeebies has been the top performing children's channel since launch. Michael is the perfect person to build the brand from its position of strength."
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Richard Deverell said: "Michael has unparalleled understanding of the UK and
international children's markets, as well as a huge intuitive understanding of
the programmes which children will enjoy.
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"He will bring a wealth of experience,
coupled with creative flair to his leadership of the CBeebies brand."
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Michael Carrington said: "I am very excited to be stepping in to this new role
at CBeebies, and teaming up with some of the UK's leading producers.
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"Having worked
in children's media internationally and within both the independent and
broadcast sectors, I am looking forward to bringing my experience
to the channel as together we adopt new technologies and a fresh
approach to serving our youngest audiences."
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This appointment is another step in Deverell's strategy of editorially strengthening his senior management team and focussing on the two major children's brands.
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In February, Anne Gilchrist was appointed
Creative Director, CΒι¶ΉΤΌΕΔ and Reem
Nouss was promoted from Editor of Magazine
Programmes to Head of News, Factual & Learning.
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AA
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