Category: World Service
Date: 03.03.2006
Printable version
Â鶹ԼÅÄ Hindi is revisitingÌýUttar Pradesh (UP), continuing its direct dialogue with audiences and engaging students in debate - this time about their education and aspirations.
Ìý
The Â鶹ԼÅÄ My world, my voice campaign continues in Gorakhpur University on Sunday 5 March andÌýBaranas Hindu University (BHU) in Varanasi on Tuesday 7 March.
Ìý
It will then tour more than 40 locations across eastern UP, engaging students at smaller colleges in conversation about their studies and their future.
Ìý
My world, my voice visits colleges and markets in rural towns across UP, reachingÌýhundreds ofÌýyoung people.
Ìý
Conducted fromÌýspecial stands, Â鶹ԼÅÄ quizzes with prizes will generate more interest in the Â鶹ԼÅÄ Hindi output, especially its flagship morning and evening news and current affairs programmes, Aaj Ke Din and Aajkal.
Ìý
They will encourage local residents to test their knowledge of current affairs and the Â鶹ԼÅÄ Hindi programmes, presenters and guest speakers.
Ìý
Host of the My world, my voice debates, Â鶹ԼÅÄ Hindi Radio Editor Shivkant Sharma, says the initiative will further reinforce Â鶹ԼÅÄ Hindi's ties with its audiences in India's heartland.
Ìý
"My world, my voice captures the essence of what Â鶹ԼÅÄ Hindi is about. We make programmes for this audience - the same people we are going to meet and hear from throughout this tour.
Ìý
"The young people we are directly engaging with are India's future professionals and decision-makers. They are also a very important part of the Â鶹ԼÅÄ Hindi audience.
Ìý
"We want to hear them out and to take their views to Hindi-speaking audiences across India and the rest of the world, wherever they are."
Ìý
The Â鶹ԼÅÄ hasÌýonce again teamed up with India's Post Office whose branches acrossÌýUP will sell specialÌýÂ鶹ԼÅÄ Hindi meghdoots.
Ìý
Alongside theÌýmain, interactive activity, the campaign incorporates an outdoor communications element, with colourfulÌýBollywood-style hoardings featuringÌýthe talented Â鶹ԼÅÄ Hindi staff.
Ìý
NotesÌýto Editors
Ìý
Â鶹ԼÅÄ Hindi programmes are produced from studios in London and New Delhi and are set in a rolling format, with news, current affairs and features.
Ìý
The interactive morning and evening programmes, Aaj Ke Din and Aaj Kal, bring the Â鶹ԼÅÄ Hindi listeners news, analysis and interviews on a range of issues, from current affairs and careers to showbiz and sports.
Ìý
Â鶹ԼÅÄ Hindi is available on shortwave and medium wave radio transmitters and via cable television.
Ìý
Hindi speakers across the world can access Â鶹ԼÅÄ Hindi programmes in text and in audio at bbchindi.com.
Ìý
